Design emphasizes the user journey by simplifying decisions and guiding actions through thoughtful visuals, intuitive layout, and clear messaging.
Context
Kitsch is a popular and fast-growing e-commerce brand known for its sustainable hair bars and accessories. Kitsch has quickly earned a loyal customer base, particularly among younger audiences like Millennials and Gen Z, who are drawn to the brand’s trendy aesthetics and authentic approach.
Effective UI/UX and lifecycle design empower users to seamlessly explore, engage, and purchase while reinforcing brand loyalty. unmistakably on-brand.
For Kitsch, that meant creating a unified design across mobile, email, and social that felt elevated, effortless, and on brand.
Details
Time Frame:
August ’22 – September ’24
Role:
UI/UX, Email Designer
Involvement:
Mobile App Design, Email Marketing Design
Overview
My role centered on enhancing the Kitsch mobile experience and digital touchpoints through intentional UI/UX design, high-converting email templates, and engaging social visuals.
I was responsible for translating Kitsch’s bold, trend-forward aesthetic into a seamless mobile interface and cohesive customer experience.
Challenge
Kitsch’s expanding catalog and subscription offerings required a mobile app experience that was easy to navigate while supporting limited-time launches and educational storytelling.
Simultaneously, their email and social channels needed a consistent visual system to maintain brand recognition, improve click-through rates, and boost customer lifetime value.
Solution
Each digital touchpoint—from the app to emails to social—was designed to deliver a consistent, intuitive brand experience. Good UX was key to helping customers discover, shop, and engage with ease.
- Designed an intuitive mobile app interface that streamlined product discovery, subscription management, and reordering
- Built modular email templates for product launches, bundles, and seasonal promotions—optimized for mobile and responsive design
- Created on-brand visuals for Instagram, app store previews, and mobile-first campaign rollouts
- Created on-brand visuals for Instagram, app store previews, and mobile-first campaign rollouts
- Applied behavioral email UX (e.g., hierarchy, CTA structure, color psychology) to guide conversions across flows and campaigns
Results
Branding is about crafting a cohesive experience that builds trust and drives loyalty. Through thoughtful design and messaging, I helped align Kitsch’s visual identity with customer needs: creating lasting engagement across mobile, email, and social.
- Increased in-app engagement and time-on-page through simplified navigation and curated collections
- Increased email click-through rates by introducing visually-driven, mobile-optimized modules
- Enhanced visual consistency across marketing channels, supporting multi-channel growth
- Helped reinforce Kitsch’s identity as a functional-yet-fashionable self-care brand loved by Gen Z and Millennials
