Kitsch – Al's Creative Lab

Design emphasizes the user journey by simplifying decisions and guiding actions through thoughtful visuals, intuitive layout, and clear messaging.

Context

Kitsch is a popular and fast-growing e-commerce brand known for its sustainable hair bars and accessories. Kitsch has quickly earned a loyal customer base, particularly among younger audiences like Millennials and Gen Z, who are drawn to the brand’s trendy aesthetics and authentic approach.

Effective UI/UX and lifecycle design empower users to seamlessly explore, engage, and purchase while reinforcing brand loyalty. unmistakably on-brand.

For Kitsch, that meant creating a unified design across mobile, email, and social that felt elevated, effortless, and on brand.

Details

Time Frame:

August ’23 – September ’24

Role:

UI/UX, Email Designer

Involvement:

Lifecycle Email Design, Campaign Creative,

Overview

My work focused on building a cohesive, high-performing email experience for Kitsch. I designed modular campaign templates, optimized lifecycle flows, and developed visual systems that captured the brand’s signature mix of fun and sophistication. Each design aimed to balance commercial performance with a distinctly human touch.

Challenge

Kitsch’s growing catalog and seasonal releases demanded speed and visual consistency. The brand needed a scalable email system that could adapt to frequent launches while staying true to its identity. The challenge was to maintain engagement and conversion rates while keeping the design fresh, cohesive, and unmistakably Kitsch.

Solution

Each digital touchpoint—from the app to emails to social—was designed to deliver a consistent, intuitive brand experience. Good UX was key to helping customers discover, shop, and engage with ease.

Built modular email templates for product launches, bundles, and seasonal promotions—optimized for mobile and responsive design
Created on-brand visuals for Instagram, app store previews, and mobile-first campaign rollouts
Created on-brand visuals for Instagram, app store previews, and mobile-first campaign rollouts
Applied behavioral email UX (e.g., hierarchy, CTA structure, color psychology) to guide conversions across flows and campaigns
Designed visually engaging campaigns for launches, bundles, and seasonal themes

Results

Branding is about crafting a cohesive experience that builds trust and drives loyalty. Through thoughtful design and messaging, I helped align Kitsch’s visual identity with customer needs: creating lasting engagement across mobile, email, and social.