Ads bridge utility and inspiration.
Turning complex gear into compelling visual stories.
Context
ProMediaGear is a professional-grade camera gear company trusted by photographers around the world.
Even though they’re known for precision-built sliders, tripods, and accessories, the brand needed stronger visual storytelling on social media to showcase performance, build a strong brand identity, and grow engagement with both seasoned professionals and aspiring creators.
Details
Time Frame:
Jan ’19 – Mar ’22
Role:
Graphic Artist
Involvement:
Product-focused visual content design
Overview
As the lead designer, I transformed our ads from raw product specs, user-generated content, and launch assets into visually polished, high-performing social content.
Creating content that educated, inspired, and helped photographers make confident gear choices.
Challenge
Camera support gear is highly functional but often overlooked in mainstream content. The challenge was to highlight what makes ProMediaGear unique: craftsmanship, innovation, and reliability without overwhelming or boring the viewer.
Our ads and posts had to be educational yet dynamic, and visually consistent with the brand’s engineering-first identity.
Solution
These are the places where customers interact with the brand, such as the website, social media, retail environments, customer service, and advertising. Each touchpoint should provide a consistent and coherent brand experience. The ease and satisfaction with which customers can interact with the brand’s products or services. Good UX is crucial in digital branding.
- Designed platform-specific content for Instagram, Facebook, and YouTube, tailored for pro photographers
- Created educational carousels, motion graphics, and UGC-driven posts to highlight product usage and benefits
- Developed social templates to streamline product launches, reviews, and seasonal promotions
Results
- Boosted engagement on product launch posts with clear, visually rich content
- Helped grow Instagram following through consistent branding and useful content that resonated with creators
- Improved ProMediaGear’s social presence from spec-heavy to story-driven—without losing credibility with technical users
- Supported increased awareness and purchase consideration through gear-focused, high-impact visuals
