Context
Tiny Tags is a fine jewelry brand that creates personalized pieces celebrating motherhood, milestones, and family. The brand’s audience skews toward millennial and Gen X women who value meaning over trend and appreciate timeless, sentimental design.
As the brand’s customer base grew, email became a crucial channel for connecting emotion with purchase intent—offering stories that mirrored the personal significance of each piece.
Details
Time Frame:
Jan 24 – Sep 24
Role:
Involvement:
Web Interface, Prototyping
Solution
These are the places where customers interact with the brand, such as the website, social media, retail environments, customer service, and advertising. Each touchpoint should provide a consistent and coherent brand experience. The ease and satisfaction with which customers can interact with the brand’s products or services. Good UX is crucial in digital branding.
- Designed modular templates for faster campaign turnaround and visual consistency
- Developed storytelling-first campaigns tied to motherhood, milestones, and gifting
- Refreshed core lifecycle flows (Welcome, Abandonment, Post-Purchase) with softer CTAs and emotional copy
- Applied brand photography and typography to reinforce Tiny Tags’ refined aesthetic
- Introduced seasonal content that balanced heartfelt narratives with conversion goals
Results
- Strengthened brand consistency across all sends
- Improved engagement through emotionally led subject lines and storytelling layouts
- Enhanced customer retention via refreshed post-purchase and win-back flows
- Supported modest growth in email-attributed revenue without compromising tone or trust